Initial Services in South Africa

Initial is part of the Rentokil Initial group. We are a leading provider of workplace and washroom hygiene services to businesses and organisations of all kind, enabling them to focus on what they do best.

About Initial Hygiene

About Initial Hygiene

About Initial Hygiene Washroom

Founded in London in 1903, Initial's service-based business has grown to encompass several different divisions operating in some 40 countries around the world. With several hygiene service centres in South Africa alone, setting industry standards has been our focus since the 1960s. Our steady growth has been based on quality service, innovation, understanding and meeting the needs of our clients and an extensive international footprint, making Initial one of the world’s leaders in this area.

History

Initial began trading in England in 1903 when an American, Mr A.P.Bigelow, started a towel rental service for businesses in London. Each customer had their initials embroidered on their towels – and so the Initial Towel Supply Company was born. Over the years the business grew and expanded into many other countries. It was acquired by the Rentokil group in 1996, and renamed Rentokil Initial. Rentokil added international know-how and business acumen to the group’s operations, and the two businesses still trade separately under the Rentokil and Initial brand names.

Values and Culture

At Initial we are committed to becoming the solution provider and employer of choice. We take our responsibility to Employment Best Practice guidelines and our Code of Ethics very seriously and we believe in:

  • Continuously developing our management team to ensure a more skilled and inspired leadership
  • Training and development programmes to empower our people and create career growth opportunities
  • Investing in technology to create a more streamlined, customer-centric business.  

What does this mean for you?

  • A ‘customer-first’ philosophy
  • A service provider who proactively cares for the environment
  • A direct and transparent way of dealing with all our customers and our colleagues
Building Trust
How we build and maintain lasting relationships with our clients.
Corporate Social Responsibility
Discover our constantly evolving culture of Corporate Social Responsibility.
Global yet Local
Bringing world-class service to your business.
Leadership and Innovation
You’d be surprised what we get up to in washrooms.
People Matter
Our business is all about people. Our people working to make the lives of your people more comfortable and convenient.
Working with You
Working with You
Frequently Asked Questions
Find all the answers to frequently asked questions about working with us.
About Initial
About Initial
Installation and Servicing
Combining great service with insightful understanding of your business is the characteristic that sets Initial apart from
Benefits of Initial Service
The cost-effective way to meet your washroom needs.
Industry Expertise
Industry Expertise

How can we help?

  • 0800 77 77 89
  • Talk to a customer service representative