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Unhygienic and poorly maintained bathrooms have been found to negatively affect judgement and reduce the likelihood to purchase, as well as reduce the willingness to pay for products.
66% of shoppers say they would reduce their shopping time to avoid unacceptable hygiene standards.
In the retail industry where achieving return business is key to profitability, the potential impact of poor hygiene could be damaging to your business and could:
The entrance to any retail store - regardless of location - is the customer's first glimpse into your business. Make it a warm welcome into an environment which reflects well on your brand.
Contaminated hands can transfer germs to seven separate surfaces, and germs can live on a surface for up to 48 hours, so ensure that high-traffic areas such entrances and high-touch surfaces such as counters, till points and hand-rails are free of dirt, sticky handprints and streaks.
Consider the following:
Bathrooms are an integral part of a pleasant shopping experience and have a huge impact on shopper dwell time and spend.
An average 75% of people surveyed say the bathroom facilities in retail environments are extremely or very important.
Effective cleaning programs should not simply focus on removing visible dirt, but should also pay attention to risk areas such as feminine hygiene facilities, handles and areas around the sink.
Studies have found that the bacteria level in some food courts is 1,000 times above the acceptable standard.
Open kitchens in food courts are highly visible to your visitors and reflect how much your management team cares about your customers. Food hygiene and safety are critical to complement the overall shopping experience.
Studies have found that some baby changing rooms have bacteria levels of 165 times the safe limit.
Babies, young children and the disabled are the most vulnerable to infectious diseases in the retail environment. Young children in particular, due to their immature immune systems, are at risk of contracting and transmitting infections through close contact with other children and via exposure to shared facilities.
Hands are a natural breeding ground for germs. The Centers for Disease Control and Prevention (CDC) reports that 80% of all infections are transmitted by hands.
Little hands are always touching objects - from toys to toilet seats - which means they can easily pick up and spread germs. Parents will be more confident when visiting malls and stores with hygienic play areas for children.